This was a logo concept for a software package that was meant to monitor and analyse changes in stock prices. Unfortunately the client hadn't done their own research before choosing the name as it already existed for another piece of software. One used to monitor web traffic. So it went unused. However, I'm still posting it in my portfolio as it was fun as a design excercise and I was generally pleased with the result. I particularly liked how the text 'ON IT' could be subtly highlighted in the animated GIF.